Ramona Furter>
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I turn marketing data into growth, with AI.

I'm an AI Project Lead with nine years in growth and marketing. I find the signal in the data and turn it into campaigns and decisions that move the number. This site is my application for Data & AI Consultant at Accenture Song.

See my product concept Read the CV
+9%conversion lift at ifolor
1000+client matches, year one
AI Leadnow, at Swiss Post
9 yrsgrowth & marketing
Portrait of Ramona Furter

Right between marketing and data

That's where this role sits, and where I've spent my career. I've run growth on a hypothesis-and-data basis for nine years, and now I build the AI on top. Here's how that maps to what the role asks for.

01

Consulting and marketing strategy

I translate a business goal into a data and AI plan, then a roadmap someone can run. I've done it for my own ventures and for clients, always starting from the marketing problem, not the technology.

Proof > built full go-to-market strategies at Sparrow Ventures and WePractice, from validation to scale.

02

Data and AI solutioning

I work with AI hands-on every day, including agentic workflows that make decisions and act on their own. I know what these models can do for marketing, like segmentation, lead scoring and churn, and where they fall short.

Proof > leading AI business development at Swiss Post. Built Pedal Peak end to end with AI agents and workflows (Claude, Cursor, n8n).

03

Marketing analytics and insight

I live in funnels, A/B tests and dashboards. I find what's actually driving acquisition and retention, then turn the numbers into a story a stakeholder can act on, not a report they ignore.

Proof > +9% conversion and +15% checkout step rate at ifolor; built funnel tracking and 1000+ matches at WePractice.

04

Client engagement and enablement

I can be the trusted advisor in the room and the one who explains a model to a marketing lead in plain words. I've held senior client relationships and run workshops that move a group from unsure to confident.

Proof > ran the UBS and Baloise partnerships at Brixel; drove the roadmap with C-level at ifolor.

Ramona Furter

AI Project Lead in Zurich, open to relocating to Dubai. I turn business opportunities into real products. German and Swiss German native, English fluent, French conversational.

Jan 2026 to present

AI Project Lead, Business Development

Swiss Post, Advertising · Zurich

  • Lead AI-driven business models for Swiss Post Advertising, from spotting the opportunity to building and running the AI roadmap.
  • Turn AI ideas into go-to-market plans and new revenue, tracked with clear KPIs.
  • Run cross-functional work from concept to launch across product, tech, data and commercial teams.
  • Sit between business and tech, and build the team's knowledge and enthusiasm for working with AI.

Oct 2024 to Jul 2025

Senior Product Manager, Lead E-Commerce

Ifolor Group · Zurich

  • Owned the full e-commerce ecosystem (platform, infrastructure, operations, roadmap) for a CHF 100M+ business.
  • Led platform work from concept to go-live with C-level, prioritising by business goals, user needs and feasibility.
  • Lifted conversion 9% and the checkout step rate 15% through A/B testing and analytics.
  • Steered the AEM to Shopware migration with engineering, and owned budget, resourcing and KPIs.

Jun 2023 to Sep 2024

Lead Project Manager

Brixel · Zurich

  • Built and held the partnerships with financial institutions (UBS, Baloise) that drove growth.
  • Led product features for a real estate platform, focused on financial integration and user experience.
  • Was the main link between external financial partners and the internal product team, and set up our project frameworks.

Mar 2020 to May 2023

Marketing & Growth Lead, Founding Team

WePractice · Sparrow Ventures (Migros Group) · Zurich

  • Founding team of a mental health startup. Closed two funding rounds and grew it to 10 locations, 23 people and 170+ customers.
  • Generated 1000+ client matches in year one and built the full go-to-market on a hypothesis and data approach.
  • Built and led the marketing and sales team after Series B, ran A/B tests and interviews, and built tracking to optimise the funnel.

Sep 2019 to Sep 2022

Growth Marketer

Sparrow Ventures · Zurich

  • Built and ran growth and go-to-market for several internal startups, from early validation to scale-up.
  • Worked with product owners, designers and agencies on customer-centric products and smooth end-to-end journeys.

Jan 2017 to Aug 2019

Intrapreneur, Growth Marketing

Die Mobiliar · Bern

  • Ran market pilots for new products (Smide, now BOND Mobility, plus XperCheck and Lizzy) from MVP to launch, using design thinking.
  • Made intrapreneurship a mindset, coaching cross-functional teams and exploring new data and partnerships.

Signal

A first draft of how I'd help a Song client turn scattered marketing data into the next best action, with AI in the loop. Four stages. Click through it.

A concept I built for this application

One view of the customer

Marketing data sits in silos. Signal pulls it into a single profile per customer, so every model and campaign works from the same truth.

Connect

Pull in CRM, web, ads, email and product data through ready connectors.

Resolve identity

Stitch the same person across devices and channels into one record.

Enrich

Add behaviour, value and lifecycle stage so the profile is decision-ready.

Respect consent

Honour privacy and opt-outs at the profile, so every use stays compliant.

Live profile

One real-time view the models and campaigns read from.

CRM & sales
Web & app
Ad platforms
Email
Product usage

My first 90 days

A concept only counts if someone can run it. Here's how I'd go from joining to delivering real value on a client engagement, the Accenture way.

Phase 1 Days 1 to 30

Learn the bar

  • Meet the Song team and shadow a live engagement to learn how Accenture delivers.
  • Get fluent in the tools and platforms the practice uses day to day.
  • Map the data and AI offerings, and where marketing clients keep asking for more.
Phase 2 Days 31 to 60

Contribute on a client

  • Join a client team and own a clear piece, like a segmentation model or a marketing dashboard.
  • Translate the client's marketing goal into a concrete data and AI plan.
  • Agree the success metric with the client before building anything.
Phase 3 Days 61 to 90

Deliver and extend

  • Ship the work and show the lift in plain terms the marketing lead can act on.
  • Run a workshop that helps the client team use it without me.
  • Spot the next opportunity on the account and help shape the proposal.